Highlights
- James Quincey suspended the Coca-Cola advertising on social media
- Over 90 companies have paused advertising on social media
- Organizers of #StopHateforProfit campaign accuse Facebook of not taking proper action
- Facebook will also ban those advertising that will pose threat to others
Coca-Cola Advertising on Social Media Suspended
The Coca-Cola Company has suspended advertising on social media for 30 days. The Chairman and CEO of the company, James Quincey, in a statement, said that Coca-Cola advertising on social media should be stopped because there is no place for racism in this world, and there shouldn’t be any place for racism on those platforms as well.
He also said that Coca-Cola would suspend those paid advertising on social medias for 30 days. They expected greater transparency and accountability from their social media.
Along with Coca-Cola, other companies like Unilever, and Verizon, have boycotted the use of social medias for advertising. All these companies have boycotted the platforms for their content moderation policies.
These companies are criticizing the fact that how Facebook policies misinformation about that Black Lives Matter handles content posted by the US President.
What Does Facebook Say of It?
The Founder of Facebook, Mark Zuckerberg, said that Facebook would also ban those advertising that contained claims like – people of a particular race, national region, ethnicity, religious affiliation, sexual orientation – that would pose a threat to others.
More than 90 companies across the globe have paused advertising on social media. The organizations of the #StopHateforProfit campaign are accusing Facebook of not taking sufficient action to stop misinformation and hate speech.
James Quincey told the CNBC that the advertisement suspension didn’t mean that the company joined the campaign, though the campaign listed it as a participating business.
Based on the announcement of Mark Zuckerberg, other companies also have taken this type of decision. Levi Strauss & Co is one of them. This clothes maker said that it wouldn’t advertise on Facebook.
