At Consensus Miami on Thursday, Adam Hollander, OpenSea’s chief marketing officer, told Karnika Yashwant (Mr. KEY) that the platform is evolving beyond NFTs. The company is now building a single non-custodial app that supports NFTs, meme coins, perpetual futures, and major cryptocurrencies.
Hollander explained his background: he built a software company sold to Microsoft, then worked as COO of a medical education firm. Later, he became a collector and trader in NFTs before joining OpenSea as CMO about a year ago.
A rebuilt platform
Hollander said OpenSea rebuilt its platform from scratch about a year ago through OS2. The old version wasn’t designed for the current product vision. “You can now trade major crypto, trade meme coins, perps across 26 chains,” he said, while keeping wallets, assets, and chains together in one portfolio. Users don’t need to bridge between chains.
The idea is for people who want non-custodial ownership. “If you care about non-custodial ownership over your crypto and your assets, OpenSea is really the best place to discover, own, or trade anything on-chain,” Hollander added.
The new mobile app
The upcoming OpenSea Mobile app is where the broader strategy starts looking like a consumer product. It creates a wallet in seconds, lets users convert fiat into crypto via Apple Pay, and spend across 26 chains. The point isn’t to remove features for advanced users, but to help the average person who just wants to know how much money they have and buy what they want.
Hollander said around 600 beta testers are already using the app through hour-long sessions with the company’s teams. Feedback is being collected to improve the product before a wider release.
User numbers and mix
When asked for numbers, Hollander said over 1 million wallets joined OpenSea’s recent rewards program, and hundreds of thousands of unique users are active across token trading, NFTs, and other products. The rewards program ended about a month ago, so current users aren’t just there for that campaign.
Most current users are crypto-native and bring their own wallets. But the mobile app is specifically aimed at people outside that world.
Discovery and competition
Regarding discovery systems, Hollander claimed OpenSea has an edge because it sees cultural on-chain behavior through NFTs, providing powerful recommendations. He didn’t directly compare it to tools like DeBank or CoinStats.
DeFi is not part of the first release. Hollander said the focus is on direct asset ownership, not sending funds into protocols for yield. Perps are included, but DeFi will be evaluated later.
Non-custodial stance
When asked how OpenSea fits with banks targeting normal users, Hollander said most bank products are custodial, while OpenSea bets on user-owned wallets and open access. He noted that many large custodial crypto platforms still don’t properly support NFTs. His strongest line: “Nobody can touch it with a 100-foot pole.”
Next steps
Hollander said the app launch is the immediate next step, followed by marketing beyond the current crypto bubble. OpenSea is also preparing for agentic trading with an MCP server and API that let agents buy, sell, list, trade, and bid across NFTs, meme coins, and major cryptos.
