Polymarket announced on June 23 that it has become the exclusive prediction market partner of Bundesliga in the United States. The company said official event contracts tied to Bundesliga and its clubs are now available exclusively on its platform. A social media post from Polymarket described the agreement as an exclusive partnership for the U.S. market.
Expansion across sports and entertainment
Bundesliga joins a growing list of soccer leagues that have entered exclusive arrangements with Polymarket. Company materials state that Spain’s LALIGA, Italy’s Serie A, and Mexico’s Liga MX have also signed regional partnerships. These integrate prediction markets into fan engagement initiatives and broadcasts.
Polymarket has also secured a multi-year agreement with TKO Group Holdings. The deal names the company as the official and exclusive prediction market partner for UFC and Zuffa Boxing. The company said prediction market data from Polymarket will appear during pay-per-view programming.
Outside of sports, the Golden Globes selected Polymarket as its exclusive prediction market partner. The company said this arrangement incorporates live market data into viewing experiences tied to the annual awards ceremony.
Technology and data integrations
Technology and data partnerships have accompanied the expansion. Polymarket said it obtained access to esports data through an agreement with GRID Esports. It also launched an integrity monitoring platform called Vergence AI with support from Palantir and TWG AI. The company has integrated its markets into sports-focused platforms including Betr Super App and Splash Sports.
The latest sports agreements follow Polymarket’s efforts to increase its presence across financial media platforms. In November 2025, Polymarket announced an exclusive prediction market partnership with Yahoo Finance. The company said the arrangement would bring prediction market probabilities to Yahoo Finance users across political, economic, and event-based topics. That announcement came shortly after Google Finance disclosed plans to display probabilities from both Polymarket and Kalshi through natural-language search features.
Regulatory and integrity questions remain
The company’s commercial expansion has coincided with increased regulatory and public scrutiny. The Wall Street Journal reported on June 22 that Polymarket paid social media creators to promote videos featuring wagers that did not actually exist on the platform. The newspaper said it reviewed 1,105 videos published between December 2025 and mid-May and found that roughly 70% contained bets that were not available in live markets.
The Journal reported that Polymarket created replica versions of its website for promotional content and that creators displayed approximately $1.9 million in simulated wagers. Polymarket told the newspaper that it remains committed to maintaining accurate, fair, and transparent markets and would conduct a review of its promotional materials.
Earlier this month, Politico reported that Polymarket Chief Marketing Officer Matthew Modabber used a personal PayPal account to compensate creators who promoted the platform on X without identifying the posts as advertisements.
Legal pressure has also increased. Kentucky Attorney General Russell Coleman filed lawsuits on June 18 against Polymarket, Kalshi, and related partners. The lawsuits allege that the companies offered unlicensed sports betting products within the state. Polymarket has maintained that its contracts fall under federal commodities regulation rather than state gambling laws.
