- ENS Labs introduces Namechain, a Layer 2 solution, to make Ethereum IDs more affordable and user-friendly.
- Built with rollup tech, Namechain cuts gas fees and boosts speed for ENS users.
- Users can now enjoy flexible, faster identity management on Ethereum.
- Recent ENS partnerships with PayPal and Venmo expand crypto payments for U.S. users.
ENS Labs, the team behind Ethereum Name Service (ENS), just took a major step toward making digital identities simpler and more accessible.
https://twitter.com/ensdomains/status/1855826392283525496
With the release of Namechain — a fresh Layer 2 solution — managing Ethereum-based identities is about to get a lot cheaper and faster. Namechain was announced at the “frENSday” conference in Bangkok on November 11, marking a new chapter for ENS and its community of users.
Namechain Tackles High Fees and Makes Crypto User-Friendly
If you’ve ever registered an ENS name (like “Vitalik.eth”), you know the pain of Ethereum’s high gas fees. ENS Labs’ goal with Namechain is to ease this pain by using rollup technology, which bundles transactions together, making them faster and much cheaper. Essentially, it’s like the express lane for Ethereum identities, allowing people to manage their digital identities without breaking the bank on fees.
https://twitter.com/xhris_eth/status/1856151383323619519
“This is the next evolution in ENS,” ENS Labs shared on X, describing Namechain as the key to lower costs, better performance, and a more accessible experience for everyone in the Ethereum ecosystem. The upgrade builds on ENS’s existing structure (known as ENSv2) and aims to unlock new possibilities for the platform, especially as demand for crypto identities grows.
https://twitter.com/ENSDomain8888/status/1856169904615149878
Unlike some past updates, Namechain isn’t just about backend improvements — it’s about creating an experience that everyday users will actually feel. Whether you’re registering a new ENS name or managing subdomains, Namechain makes it all smoother, faster, and more affordable.
Rolling Out Namechain Step-by-Step
To make sure the transition is seamless, ENS Labs is rolling out Namechain in phases. Users will have the choice to either keep their ENS names on Ethereum’s main network or move them to the Layer 2 Namechain. This flexibility lets users explore Namechain’s benefits without losing any of the functionality they’re used to. ENS Labs has even requested $4 million from the ENS DAO to support this rollout, ensuring the upgrade has the resources to succeed.
The timing couldn’t be better, either. Ethereum’s recent update (EIP4844) has made Layer 2 solutions like Namechain even more scalable and efficient, paving the way for the whole ecosystem to evolve.
ENS Labs’ efforts to make crypto mainstream go beyond Namechain, too. Just a few months ago, they announced integrations with PayPal and Venmo, making it easier for over 270 million U.S. users to send crypto payments. It’s clear that ENS isn’t just focused on Ethereum insiders — they’re bringing blockchain identities to the masses.
Following the announcement, ENS’s token saw a bump in price, reflecting growing enthusiasm for this latest development.
